BCC Mystery Box


2017 hermes creative awards

Gold Award for Interactive Brand Experience


2017 Communicator award of distinction

Marketing Effectiveness for Interactive Campaign


2017 ICSC Maple Leaf Silver Award

Marketing Excellence in Event or Sales Promotion


2017 MarCom Awards

Gold; Digital Experiential

On Black Friday, 2016, nearly 1,500 shoppers tried their luck at the BCC Black Friday Mystery Box in a campaign that’s garnered a few prestigious marketing awards.

Installed a few days before Black Friday, the Mystery Box was designed to entice shoppers to visit Bramalea City Centre on Black Friday by giving them a reason to be on-site in person, rather than doing their shopping elsewhere (or online).


  • Over 1,400 participants (2x our client’s goals)
  • Four 60” monitors, four webcams, two hydraulic pistons, one hacked fog machine
  • Client immediately asked to do it again in 2017