An initiative of the Gay Mens’ Sexual Health Alliance, and funded by the Ontario AIDS Bureau, The Sex You Want delivers modern sexual health information in a fun, sex-positive and inclusive platform. The website at the centre of the campaign is packed full of sexy “real story” comics, cool infographics, and educationally-erotic, animated videos!
The Sex You Want
2017 Hermes creative awards
Platinum award for non-profit
Outstanding achievement in web development
2017 MarCom Award
Gold; Non-Profit Web Design
Gay men in Ontario have been subjected to a barrage of public health messages for decades, which has led lots of guys to tune out. On top of this, the messages are often presented the same way: photography of shirtless, beefy, cis-gendered guys.
So how do you create a gay men’s health campaign that will get noticed, challenge complacency, make sex ed fun, and allow for a truly diverse set of guys? We drew it!
- Five original, animated videos
- Over 300 original illustrations
- Produced with the help of five community groups, one steering committee, one scientific review panel, and two focus groups