The Sex You Want

WINNER

2017 Hermes creative awards

Platinum award for non-profit

WINNER

2017 Webaward

Outstanding achievement in web development

WINNER

2017 MarCom Award

Gold; Non-Profit Web Design

Gay men in Ontario have been subjected to a barrage of public health messages for decades, which has led lots of guys to tune out. On top of this, the messages are often presented the same way: photography of shirtless, beefy, cis-gendered guys.

So how do you create a gay men’s health campaign that will get noticed, challenge complacency, make sex ed fun, and allow for a truly diverse set of guys? We drew it!

Project Facts

  • Five original, animated videos
  • Over 300 original illustrations
  • Produced with the help of five community groups, one steering committee, one scientific review panel, and two focus groups