Ellie Mae

Ellie Mae is a Toronto-based fashion house that both designs and manufactures luxury clothing and accessories. Although the brand has developed a loyal, cult-like following, Ellie Mae approached Art & Science to help expand their customer base.

After an initial UX audit we identified and implemented a number of improvements to the interface that have improved the store’s conversion optimization. The process continues today—our ongoing data analysis helps us to make continual improvements to the purchase funnel.

Given Ellie Mae’s huge popularity on Instagram, creating a seamless mobile shopping experience was key. Working within the structures of their existing Shopify build, we completely revamped the product details page, and the purchase workflow for mobile.


  • 20% increase in mobile sales following UX audit and improvements
  • Our automated solutions have dramatically decreased time to market
  • 85% increase in traffic year on year