Ellie Mae is a Toronto-based fashion house that both designs and manufactures luxury clothing and accessories. Although the brand has developed a loyal, cult-like following, Ellie Mae approached Art & Science to help expand their customer base.
![Art&Science Work | Ellie Mae](https://artscience-ca.twic.pics/https://artscience.ca/wp-content/uploads/2022/01/Mask-Group.jpg?twic=v1/cover=2880:1896/max=2000/output=preview)
After an initial UX audit we identified and implemented a number of improvements to the interface that have boosted the store’s conversion optimization. The process continues today — our ongoing data analysis helps us to make continual enhancements to the purchase funnel.
Given Ellie Mae’s huge popularity on Instagram, creating a seamless mobile shopping experience was key. Working within the structures of their existing Shopify build, we completely revamped the product details page, and the purchase workflow for mobile.
![Art&Science Work | Ellie Mae](https://artscience-ca.twic.pics/https://artscience.ca/wp-content/uploads/2022/01/Mask-Group-1.jpg?twic=v1/cover=1440:1440/max=2000/output=preview)
Our partnership with Ellie Mae also involves some crucial improvements to the integration between the eCommerce platform and point of sale. We’ve greatly reduced the time it takes to launch a new collection on the site, saving the Ellie Mae team significant hours every month.
![Art&Science Work | Ellie Mae](https://artscience-ca.twic.pics/https://artscience.ca/wp-content/uploads/2022/01/Mask-Group-2.jpg?twic=v1/cover=2880:1896/max=2000/output=preview)
Results
20% increase in mobile sales following UX audit and improvements.
85% increase in traffic year on year.
Happy Clients
Our automated solutions dramatically decreased time to market.