Journal

September 26, 2023

Brands for Humans:
A Holistic Approach to Design & Advertising

We’ve all heard of 360 campaigns, a magical sounding number that makes it seem like these campaigns are all encompassing. They obviously include media assets that can reach a full spectrum of consumers, wherever they are. But are they holistic? In other words, do they actually reach and understand the whole person beyond the mind? […]

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August 14, 2023

The &: Our Expressive, Gorgeous Little Glyph

We’re pretty enthusiastic about our name, a lot of thought went into it. Art & Science. The coming together of scientific method and artistic creativity. The dyad of measurable and memorable. Of insights and inspiration. Of data and emotion. Of Spock and Kirk. It’s method, and mad genius. You can read more about it here. […]

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August 1, 2023

A Project Manager's Guide To Building Successful Client Partnerships

When I first started out as a project manager, I thought that on time and on budget was all that mattered. Over the course of my career, I started to realize that this was just a fraction of my role. The greatest skill I’ve learned as a project manager is not how to just maintain […]

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July 19, 2023

Copyright, Differentiation and Creativity in the Age of AI

I had a question for a lawyer the other week as we, like many others, ponder the immediate implication and application of the latest AI tools that are coming to market. My question related to copyright in the age of AI is this: are there copyright implications to using content generated from AI? This is […]

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July 4, 2023

AI and The Adjacent Possible

I think many of us often ask What’s Next?—if only in a subconscious, semi-rhetorical kind of way. And when something emerges in our environment that looks new and unfamiliar, our brains operate in two competing states; one born purely of a survival instinct, the other racing with questions to understand, explore, and be curious. The […]

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