Journal
Thoughts, inspirations, and things that make us go ‘Hmmm.’ Peruse it all here.
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February 27, 2023
Learning from the Best: How IKEA, Amazon, & MasterClass Dominate Digital
“Content is King,” is considered the golden rule of SEO. This phrase was first coined by Bill Gates in his essay in 1996 and is still relevant in digital marketing today. As technology has advanced, the capability to bring value has also improved. Original website content was once limited to text (see CERN’s first website) […]
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December 15, 2021
New Realities of the Uncertain Future
To understand how we came up with these trends, we need to figure out what caused them to appear. Throughout our history we have had MOMENTS OF DISRUPTION that changed the way we think. Since the last big disruption in 2008, our world has evolved a lot. Digital was always changing the way we interact and consume brands, but the last 18 months have been particularly disruptive.
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March 8, 2021
International Women’s Day 2021: Choosing to Challenge
Monday, March 8th is International Women’s Day, marked this year by the theme Choose to Challenge. It is only because of those that chose to challenge the rules, laws, and norms that deny equity that the society we live in today has progressed to where we are now. But the work is far from over – there remains much that needs to change.
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February 26, 2021
Apple IOS 14 and Its Effects for Marketers
In the new update this spring, Apple is prohibiting apps from collecting their users’ data to target them with advertising, which is currently done through Identifier for Advertisers (IDFA). Apple announced their new privacy feature App Tracking Transparency (ATT), which provides users with the option to choose which apps can track their activity. While this feature is good for consumers and gives long-overdue privacy protections, it provides a new challenge for marketers. Without this tracking, especially on a platform like Facebook, marketers need to find new ways to reach their target audience.
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December 4, 2020
The Art & Science of Predicting the Future
It’s around this time of year that those of us in the business of predicting consumer trends sit down to forecast what the upcoming year might bring with it. At this time last year, industry experts called for a record-setting year of travel and new growth in experiential entertainment. All of which now seems shockingly naive to us. When we’re reminded of the phenomenal uncertainty of the world, failed predictions like these raise the question: is there any point to making these kinds of predictions at all?
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