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More than ever, consumers start their journeys online — in search engines and social networks, Amazon and YouTube — forming impressions and making decisions. Your brand presence here matters. A lot. Digital marketing is one of the most effective means brands have to engage with their audience. It generates leads, awareness, loyalty, and sales. Big plus: it’s all measurable too.
Get campaigns and experiences that move your brand forward. If it’s digital, we do it.
The digital marketing trifecta consists of:
Earned media — the audience you gain through online word-of-mouth or organic engagement. The likes and shares from their networks, SEO and Content Marketing are common examples.
Owned media — the audience you gain through your own online platforms and digital channels. Social media, websites, blogs and newsletters fit here.
Paid media — the audience obtained by paying a fee to generate more traffic to a site. Strategically-placed ads, Pay-Per-Click Advertising and Media Buying are included here.