SABIAN needed a brand territory they could own. Furthermore, their paid media presence was virtually non-existent and their web experience was lacking performance. While they had a significant social media following, they had not actively engaged with a younger audience with relevant content.
After an exhaustive search, their team selected Art & Science to be their agency of record in late 2020. Our mandate was to help transform their digital experience to connect with new drummers as well as support their existing community of passionate percussionists.