We crafted several light-hearted animations designed to add unexpected
happiness to people’s Instagram feed. The animations demonstrated generosity, togetherness and play—key components of the overall campaign messaging.
For the 2013 holiday season, Starbucks Canada challenged us to “share joy” with their fans and followers.
Strategically, we concluded that joy was “unexpected happiness”, and that Starbucks Canada would actively demonstrate the message a number of different ways. Our seven-week social media campaign blended animations, videos and gifts of coffee.
- Over 63,000 uses of #sharejoy in social media
- Client reached 100,000 followers three months ahead of schedule