Sagen

Formerly known as Genworth Canada, Sagen is one of the largest mortgage insurance providers in Canada. Servicing lenders and brokers, they work to make the homeownership dream an accessible reality for Canadians.

Looking to evolve their brand, reimagine their website and launch a digital campaign in unison, the engagement spanned every team within the agency.

Results

  • The Sagen team has been overwhelmingly pleased with the new brand
  • Over 800,000 overall impressions generated
  • Over 20,000 through plays of our videos
  • Estimated ad recall lift of 19% on Facebook