Just as building a house requires equipment, building a customer base also takes the right tools and approaches. Instead of a hammer and nails, the tool of choice for converting site visitors into customers is the call-to-action (CTA). You likely know that it’s essential to weave these critical one-liners into landing pages, blogs, email newsletters […]
The lack of representation of visible minority groups — women, LGBTQ+ individuals, and people of colour — in the field of design and technology cannot be understated. A study by McKinsey & Company in 2017 revealed that only one in five C-suite leaders is a woman. That number is closer to one in thirty for […]
Since we’ve started labelling the different generations, researchers of all disciplines have sought to clearly define them and the individuals within them. There is a need to categorize them based on who they are, what they do and how they behave, almost as though people are different simply based on their year of birth. We […]
At Art & Science, we partner with clients to deliver products and services are in line with users’ expectations. In order to accomplish this, there are many methods, tools and activities user experience designers can leverage to understand the overall context that businesses and their customers operate within. A “journey map” is one such common […]
User experience or UX for short, is the overall experience a person has when they interact with a product or a service. It encompasses everything they hear, see and feel. At Art & Science, UX is an integral part of the work we do. We work on projects that range from digital to physical and […]
It’s not breaking news that rapid advancements in technology have changed the way that businesses operate – and perhaps the industry that’s been impacted the most is retail. The migration towards online eCommerce platforms and the emphasis on the integration of digital technologies have shifted the industry away from the traditional ways of doing business. […]
Choosing an agency to work with can seem like a very daunting task. There are lots of aspects to consider: how big is the agency? What do they specialize in? Have they worked with brands like ours before? Below, Art & Science outlined the key guidelines to follow when choosing an external agency to partner […]
Take a moment to think about a website you frequently visit – or really any website you’ve visited in the past week. Did you pay any attention to the end of the web address? Was the website a .com or .ca? Most importantly, does it even matter? The short answer to that question is yes. […]
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