One of the most effective ways to grow your business is by driving quality traffic towards your website. Digital marketing aims to do just this by getting more eyes (and potential customers) in front of your products and services online. However, Google receives about 63,000 search queries per second, which amounts to 5.5 billion searches […]
TEDxToronto, Canada’s largest TEDx event, is holding its 11th annual conference on October 26th. The venue, Evergreen Brick Works, is being transformed by installations and activities to bring the 2019 theme, Rise, beyond the stage and into every facet of the TEDxToronto experience. As a part of this transformation, Art & Science is exhibiting The […]
Just as building a house requires equipment, building a customer base also takes the right tools and approaches. Instead of a hammer and nails, the tool of choice for converting site visitors into customers is the call-to-action (CTA). You likely know that it’s essential to weave these critical one-liners into landing pages, blogs, email newsletters […]
The lack of representation of visible minority groups — women, LGBTQ+ individuals, and people of colour — in the field of design and technology cannot be understated. A study by McKinsey & Company in 2017 revealed that only one in five C-suite leaders is a woman. That number is closer to one in thirty for […]
Since we’ve started labelling the different generations, researchers of all disciplines have sought to clearly define them and the individuals within them. There is a need to categorize them based on who they are, what they do and how they behave, almost as though people are different simply based on their year of birth. We […]
At Art & Science, we partner with clients to deliver products and services are in line with users’ expectations. In order to accomplish this, there are many methods, tools and activities user experience designers can leverage to understand the overall context that businesses and their customers operate within. A “journey map” is one such common […]
User experience or UX for short, is the overall experience a person has when they interact with a product or a service. It encompasses everything they hear, see and feel. At Art & Science, UX is an integral part of the work we do. We work on projects that range from digital to physical and […]
It’s not breaking news that rapid advancements in technology have changed the way that businesses operate – and perhaps the industry that’s been impacted the most is retail. The migration towards online eCommerce platforms and the emphasis on the integration of digital technologies have shifted the industry away from the traditional ways of doing business. […]
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