Let’s keep it real for a minute: If you’ve taken a look at the website you’re on, you’ll know we are a digital marketing agency, which you would assume makes us biased. A marketing agency is obviously going to tell you that using a marketing agency is better, right? Well, this case, it’s a bit […]
At Art & Science, we’re immersed in the realm of digital marketing day in and day out. We’ve watched an exciting evolution in the kinds of digital problems our clients ask us to tackle, and in the ways we go about solving them. We thought it was only fitting to wrap up 2019 by reflecting […]
We’ve had a jam-packed year at Art & Science. Between delivering on projects that span strategy, branding, communication, digital marketing and experiential marketing, we also sponsored experiential installations in our community (like bringing the Orpheum to TEDxToronto), grew our team by 16 members and added 28 new clients to our roster. We covered a lot of […]
One of the most effective ways to grow your business is by driving quality traffic towards your website. Digital marketing aims to do just this by getting more eyes (and potential customers) in front of your products and services online. However, Google receives about 63,000 search queries per second, which amounts to 5.5 billion searches […]
TEDxToronto, Canada’s largest TEDx event, is holding its 11th annual conference on October 26th. The venue, Evergreen Brick Works, is being transformed by installations and activities to bring the 2019 theme, Rise, beyond the stage and into every facet of the TEDxToronto experience. As a part of this transformation, Art & Science is exhibiting The […]
Just as building a house requires equipment, building a customer base also takes the right tools and approaches. Instead of a hammer and nails, the tool of choice for converting site visitors into customers is the call-to-action (CTA). You likely know that it’s essential to weave these critical one-liners into landing pages, blogs, email newsletters […]
The lack of representation of visible minority groups — women, LGBTQ+ individuals, and people of colour — in the field of design and technology cannot be understated. A study by McKinsey & Company in 2017 revealed that only one in five C-suite leaders is a woman. That number is closer to one in thirty for […]
Since we’ve started labelling the different generations, researchers of all disciplines have sought to clearly define them and the individuals within them. There is a need to categorize them based on who they are, what they do and how they behave, almost as though people are different simply based on their year of birth. We […]
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