Digital Marketing

SEO vs PPC – Which Should You be Using?

One of the most effective ways to grow your business is by driving quality traffic towards your website. Digital marketing aims to do just this by getting more eyes (and potential customers) in front of your products and services online. However, Google receives about 63,000 search queries per second, which amounts to 5.5 billion searches […]

illustration of computer screen with people and call-to-action buttons
Design Digital Marketing

Build a Better Call-to-Action

Just as building a house requires equipment, building a customer base also takes the right tools and approaches. Instead of a hammer and nails, the tool of choice for converting site visitors into customers is the call-to-action (CTA). You likely know that it’s essential to weave these critical one-liners into landing pages, blogs, email newsletters […]

generation z employees from Art & Science
Uncategorized

Art & Science Take on Generation Z

Since we’ve started labelling the different generations, researchers of all disciplines have sought to clearly define them and the individuals within them. There is a need to categorize them based on who they are, what they do and how they behave, almost as though people are different simply based on their year of birth.  We […]

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