You’ve just finished designing a masterpiece of a website. Your design team loves it. Your client is thrilled. You can’t wait to see it come to life on the web. You package it up and hand it off to a developer make it happen. You head out early for a celebratory beer (or is it… Read More »
With GDPR now fully-enforceable, marketers need to carefully scrutinize their electronic messaging practices. Is your mailing list exposing your company to the risk of fines? This is Part 2 of a series on Data Protection, Privacy and Compliance. Part 1 discussed criteria that marketers and business owners should consider in determining whether the EU’s… Read More »
Think about the last restaurant you went to… did you check out their online reviews before you went? If you answered yes, you’re not alone. 90% of consumers claim to read online reviews. 88% of them trust online reviews before making a purchase, and 86% of consumers will decide against purchasing if the company has… Read More »
Failure to comply with GDPR could see fines of over EUR 40M. How concerned should Canadian businesses be about this legislation applying to them? This is Part 1 of a series on Data Protection, Privacy and Compliance. Part 2 will provide an actionable checklist of digital measures to achieve GDPR compliance. Today (May 25th, 2018)… Read More »
Here’s a scenario we see played out all the time. Acme Inc. has a website that has been online for five to seven years. They recognize that people are looking at their website as it comes up in sales conversations, but the CEO feels that the design looks dated and that it doesn’t properly reflect… Read More »
It’s been a busy few months for advertising policy makers and savvy digital marketers—and it’s been especially busy for lawyers at Google and Facebook. A combination of Europe’s GDPR policy and Facebook’s Cambridge Analytica scandal has forced Google and Facebook to make changes to their advertising systems and platforms. Naturally, these policy moves pose some… Read More »
In our previous blog post, Slack Etiquette: Part 1 – Organize & Be Mindful, we provided some tips for using Slack. We talked about how to organize slack into channels with purposes, as well as the use of Posts and Threads for organizing information and conversations. It’s important to be mindful when using Slack, so… Read More »
In our previous blog post, Internal Communication: The Dangers of Laziness, we talked about tone and use of language. This time, we’re going to offer up some tips on using Slack, which is quickly becoming one of the most commonly-used tools used for internal communication. But because Slack can be misused, we’ve put together some… Read More »
