Office Culture

A&S Celebrates International Women’s Day 2020

Across disciplines and countries, in government, politics, academics and organizations of all kinds, women have demonstrated time and time again the power and possibilities that female leadership brings to the table. Female leadership boosts capacity for innovation, augments the quality of decision-making and translates directly into business success (the magnitude of which is not small: […]

Awards

Art & Science Named a Leader of the Clutch 1000 Rankings

We’ve had a jam-packed year at Art & Science. Between delivering on projects that span strategy, branding, communication, digital marketing and experiential marketing, we also sponsored experiential installations in our community (like bringing the Orpheum to TEDxToronto), grew our team by 16 members and added 28 new clients to our roster. We covered a lot of […]

Digital Marketing

SEO vs PPC – Which Should You be Using?

One of the most effective ways to grow your business is by driving quality traffic towards your website. Digital marketing aims to do just this by getting more eyes (and potential customers) in front of your products and services online. However, Google receives about 63,000 search queries per second, which amounts to 5.5 billion searches […]

illustration of computer screen with people and call-to-action buttons
Design Digital Marketing

Build a Better Call-to-Action

Just as building a house requires equipment, building a customer base also takes the right tools and approaches. Instead of a hammer and nails, the tool of choice for converting site visitors into customers is the call-to-action (CTA). You likely know that it’s essential to weave these critical one-liners into landing pages, blogs, email newsletters […]

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