Choosing an agency to work with can seem like a very daunting task. There are lots of aspects to consider: how big is the agency? What do they specialize in? Have they worked with brands like ours before? Below, Art & Science outlined the key guidelines to follow when choosing an external agency to partner… Read More »
Take a moment to think about a website you frequently visit – or really any website you’ve visited in the past week. Did you pay any attention to the end of the web address? Was the website a .com or .ca? Most importantly, does it even matter? The short answer to that question is yes…. Read More »
Last week in Toronto, the Art & Science team attended Shopify’s annual partner conference Shopify Unite. It’s been a pretty epic year for Shopify – an enviable TSX valuation, its new ranking as the 5th largest global retailer (behind Alibaba, Amazon, JD.com & eBay, and dominate market share growth. Needless to say, as long-time partners,… Read More »
With businesses in every industry placing an increasing importance on digital strategy, you’ve probably heard the term ‘’Search Engine Optimization’’ thrown around. At Art & Science, it’s no secret that we love all things digital, and we’re lucky to have SEO specialists who support our clients in creating and executing strategy every day. I sat… Read More »
For two weeks every May, hundreds of actors, directors, models, and industry professionals descend upon the city of Cannes, France for the 12-day Cannes International Film Festival. Like every year, there were moments that garnered attention, like a historic Palme D’Or victory and the world’s most awkward press conference moment (courtesy of Quentin Tarantino) but… Read More »
Talent and innovation are brewing in the True North. Collision, considered to be one of the biggest tech conferences in North America and most notably recognized as the sister conference to Web Summit, has recently pronounced Toronto, Canada as its new home for the next three years. This year, Collision Conference attracted more than 25,000… Read More »
May 16th marked the end of the annual Google Marketing Conference – a three day event attended by marketers and agency employees from around the world. Over the course of the conference, Google announced their newest innovations in the advertising space, and detailed the implications these technologies will have on businesses. We attended this… Read More »
Here at Art & Science, it’s no secret that we love beautiful things – and we aren’t the only ones. The rise of social media platforms like Pinterest, VSCO and (of course) Instagram, has drawn attention to the benefit of products and services that are as visually stunning as they are anything else. Companies are… Read More »
