Journal
Thoughts, inspirations, and things that make us go ‘Hmmm.’ Peruse it all here.
February 26, 2021
Apple IOS 14 and Its Effects for Marketers
In the new update this spring, Apple is prohibiting apps from collecting their users’ data to target them with advertising, which is currently done through Identifier for Advertisers (IDFA). Apple announced their new privacy feature App Tracking Transparency (ATT), which provides users with the option to choose which apps can track their activity. While this feature is good for consumers and gives long-overdue privacy protections, it provides a new challenge for marketers. Without this tracking, especially on a platform like Facebook, marketers need to find new ways to reach their target audience.
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December 4, 2020
The Art & Science of Predicting the Future
It’s around this time of year that those of us in the business of predicting consumer trends sit down to forecast what the upcoming year might bring with it. At this time last year, industry experts called for a record-setting year of travel and new growth in experiential entertainment. All of which now seems shockingly naive to us. When we’re reminded of the phenomenal uncertainty of the world, failed predictions like these raise the question: is there any point to making these kinds of predictions at all?
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November 26, 2020
This Black Friday, Shop Local
This weekend is slated to be the biggest online Black Friday/Cyber Monday weekend of all time. Now more than ever we want to support the local small businesses that we love. If you’re in the mood for some holiday shopping, check out our edit of amazing local brands we are adding to our wish lists:
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November 16, 2020
The Future of eCommerce
The events of this year have profoundly impacted all of us. A global pandemic forcing us into our homes has forever altered not only our purchase behaviours, but more deeply how we interact with brands. This last quarter of 2020 is set to be the biggest online shopping season on record. While eCommerce adoption has been steadily increasing over the last few years, it seems the global lockdown was the catalyst to alter our existing purchasing behaviour through pure necessity. This immense shift in the state of the worlds eCommerce is further explained in our recent report called the Future of eCommerce.
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