Digital Marketing Manager

Details

Location: Toronto, ON
Commitment: Full Time
Department: Media & Analytics

Posted 2024-06-15

Digital Marketing Manager

Do you thrive building data-driven digital marketing strategies and presenting them with confidence? Are you a Google Stack expert who sees the bigger picture and understands how local SEO fuels paid search success? If so, we want to hear from you!

INCLUSIVITY AND ACCESSIBILITY

Art & Science is an inclusive, diverse and accessible work environment. We strongly encourage applications from women, racialized people, Indigenous peoples, people from gender-diverse and sexually-diverse communities, people with disabilities (visible or nonvisible), people of different religious backgrounds, people with family caregiving responsibilities and/or people with intersectional identities.

WHO WE ARE:

Art & Science is a full-service marketing agency with pillars in strategy, digital marketing, brand & communication and experiential marketing campaigns. With a ten-year, award-winning history working with some of the biggest brands in Canada, we continue to experience growth and success. Art & Science prides themselves on blending creative with technology to produce incredible results for our clients. At Art & Science, we are not only committed to Diversity, Equity, and Inclusion but we walk the talk and have built a strong culture based on those values. 

Art & Science is looking for a Digital Marketing Manager to come join our team.

WHAT YOU WILL DO:

  • Work on client accounts; you will be the lead on a number of client accounts where you will be focused on developing and executing digital strategies to improve our client’s results.
    • You will be responsible for developing and executing digital marketing strategies, leveraging Paid Search, Organic Search (SEO), Display, Social Media Marketing and other relevant channels (depending on client needs).
    • Manage and optimize these campaigns across platforms, ensuring efficient budget allocation and maximizing campaign performance.
    • Collaborate with the SEO team to ensure a cohesive strategy that considers the impact of local SEO on paid search success.
    • You will implement analytics, conversion, pixel, and event tracking tags in Google Tag Manager as needed for Google Ads, GA4, and PPC-related tools and systems.

  •  You will guide junior team members to think differently about our accounts and execute with precision by leading through example.
  • Deliver reporting and meaningful Insights; you will be the lead on a number of reporting deliverables for clients. 
  • Utilizing your data analysis skills,  you will analyze campaign performance data, identify optimization opportunities, and generate actionable insights for clients.
  • Create clear and concise reports communicating campaign performance to clients in a compelling way.
  • Present campaign results and recommendations to clients with confidence and clarity.
  • Collaborate with cross-functional teams (such as Project Managers, Account Managers, Designers, SEOs, Developers) acting as a marketing point person to ensure flawless execution of key programs.

ABOUT YOU:

  • Google Stack Guru: You’re an expert in Search, Performance Max, YouTube, and Google Business Profile, passionate about optimization and sharing your knowledge. You’re also strong in Meta and open to expanding into TikTok and LinkedIn.
  • Client Champion: You excel at communication, educating clients on your approach while keeping their best interests first. You understand the paid search/content connection and advise on high-converting landing pages. You go the extra mile for client satisfaction.
  • Data-Driven & Curious: You love learning, asking questions, and challenging assumptions to develop insightful strategies. The more you discover, the more you want to know.
  • Problem-Solver & Go-Getter: You have a “can-do” attitude and enjoy tackling challenges. You’re not afraid to research and test solutions to complex problems.
  • Team Player & Mentor: You share successes (and failures) to learn and improve together. You’re happy to mentor junior team members and help them grow.
  • Lifelong Learner: You stay updated on the latest digital marketing trends, technologies, and best practices.

QUALIFICATIONS

  • At least 4-5 years of experience in digital marketing management
  • Proven track record of developing and executing successful digital marketing campaigns across multiple channels.
  • Strong Paid search (PPC) best practices, particularly within Google Ads.
    • We’re particularly interested in someone with a great record of client success managing multiple and/or complex Google Ads accounts for clients (ie. You are an SEM expert but have also used or are familiar with some or all of the following: Performance Max, GDN, YouTube, DV360, Attribution Tracking)
  • Strong knowledge of Google Analytics 4
  • Strong knowledge of Microsoft Excel or Google Sheets
  • Proficient knowledge in Google Tag Manager
  • Proficient knowledge in Meta or other social/display channels 

BONUS ‘NICE-TO-HAVE’ QUALIFICATIONS

  • Experience with programmatic buying or other OOH marketing strategies.
  • A strong understanding of the Canadian digital marketing landscape.
  • Experience working in a fast-paced agency environment.
  • Working knowledge of Supermetrics is ideal but not a requirement

REPORTING STRUCTURE

  • Directly reporting to the Director of Media & Analytics

WHY WORK WITH US:

This is your opportunity to join an agency with a heart, where the values of diversity and equity are a focus throughout the organization. Your base salary will be $75,000 – $80,000 CAD with a comprehensive health benefits plan, two-weeks vacation, six personal days and additional time off near long weekends and winter holidays.

We operate with the flexible hybrid work from office and from home model. Our office is located at Spadina and Adelaide. You will have the opportunity to work on some exciting accounts, learn and grow yourself while shaping the minds of junior team members.  Our team is one with a strong sense of camaraderie, where everyone wants to see one another succeed.  If this piques your interest, we look forward to receiving your application.  

HOW TO APPLY:

Interested candidates are asked to fill out the job application form for the Digital Marketing Manager role in our job portal.


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