The Fertility Partners

Creating the life you want

A close up of a flower with pink and purple leaves on a black background

Helping a consortium of clinics convert leads

The Fertility Partners (TFP) is a private equity healthcare group that owns Canada’s largest number of fertility clinics. They’ve also recently expanded into the US. When TFP acquires a new fertility or egg freezing clinic, they implement a full marketing program for them. We support the marketing success of each clinic with our digital marketing prowess to help them grow over the long term.

Services

  • Brand
  • Creative advertising
  • Integrated marketing campaigns
  • Digital ads
  • Campaign optimization
  • Data analysis and reporting

Industry

Healthcare

A collage of images featuring The Fertility Partners. The images include the logo as well as images of flowers, plan leaves, a person holding a cellphone with ReproMed image displayed on the screen and advertisement pages for Olive Fertility Centre Victoria and Generation Fertility

ReproMed makes an impact

Helping to re-imagine the brand and online presence to position the ReproMed team as experts in tough-case fertility treatments with unmatched experience in third-party reproductive techniques.

A person types on a laptop displaying a fertility clinic's website. The website features an image of a couple and a headline that reads, "Where your path to parenthood comes to life." The laptop is on a table with a water glass and plant nearby.
Profile of a woman looking thoughtfully to the side with her hand near her chin. Text reads, "Why Consider Egg Freezing?" in a promotional format from "repromed.to".
A person holding a smartphone displaying a healthcare app menu, titled "ReproMed," with options like "Fertility Testing" and "LGBTQ+ Family Building," in an outdoor setting.

Reaffirming the market position for Generation Fertility

After a rebrand, we helped Generation Fertility create Google and Meta campaigns to position itself as the innovation leader within the fertility industry.

Advertisement for Generation Fertility featuring a green leaf with a water droplet and a message encouraging bookings for advanced, personalized fertility treatment options.
A Facebook Live event poster with the title "Ovulation: Insights from a fertility expert." It invites viewers to join Dr. Ingrid Lai on Fertility Matters Canada's Facebook Live Series. The background features an image of potted plants and a petri dish with

Olive Fertility shows it's only natural

Using the plants and species of beautiful Vancouver Island as the creative, we helped this BC clinic introduce noticeable ads that drove new leads to their fertility clinic.

Advertisement for Olive Fertility Centre showing sprouting seeds with the text "Groundbreaking Fertility Care. Book an appointment today." Includes the Olive Fertility Centre logo.
Advertisement for Olive Fertility Centre featuring close-up photo of moss with dew drops. Text reads: "Fertility Care for Growing Your Family" and "Book an appointment today." Olive Fertility Centre Victoria logo is at the bottom right. Background is light grey.

Art & Science has been an instrumental partner in helping us grow patient acquisition to meet the business goals of our network of fertility clinics across Canada. I appreciate their agility in continuously evolving smart digital campaigns that expertly target our audiences and deliver results even as competitive dynamics shift.

Nadia Keung

Vice President, Marketing

The Fertility Partners

Ready to break through?