Canadian Cancer Society
Lighting up positivity, not pressure
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Time to say #IamQuitting
Anyone who’s tried to quit smoking has heard it all. Our year-long, #IamQuitting campaign–across paid ads, social, out of home and radio–leaned into intentional equity, behaviour change and motivational interviewing to entirely reframe what quitting looks like.
Services
- Brand
- Creative advertising
- Integrated marketing campaigns
- Digital ads
- Campaign optimization
- Data analysis and reporting
Industry
Healthcare
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Small wins to celebrate every quit smoking victory, like watching an entire game without lighting up.
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Out of home across Canada
Intercepting the moment when someone wants to smoke–at a bus stop or pulling up to a convenience store.
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Social ads
Reel talk gets real
Reel talk captures the little voice in someone’s head, showing it evolving from defeatist thinking to believing in themselves.
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Social media
A social community for change
Forget proselytizing, we invited people from Quebec City to Nanaimo to share their quitting milestones. A community that inspires each other supports each other.
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I attempted to quit more than 100 times in the past and have failed every time. That is until I started to read some milestone posts. I think that maybe they gave me the strength to be able to not only quit, but to not restart again.
#IamQuitting Participant
They’ve been extremely creative in understanding our vision, and they’re adaptable.
Terry Schneider
Manager of Strategic Initiatives