Tasty Ribbon is a luxury food-gifting brand that has elevated the gift box concept. Based in Brooklyn, New York, they source authentic artisanal products from the heart (and stomach) of Italy to create their curated food boxes.
After an initial launch, they approached Art & Science to help take their digital flagship to the next level. Art & Science crafted a new user experience focused on sharing their unique brand story.
Leveraging their unparalleled access to some of Italy’s greatest artisanal food producers, we built an eCommerce experience centered around highlighting their artisanal suppliers. Following the relaunch, we crafted a digital customer acquisition strategy focused on securing leads for their corporate gifting program.
The relaunch achieved a 20% increase in overall conversion and a return on investment achieved in the first six weeks of the marketing campaign!
We continue to work with Tasty Ribbon to evolve their digital experience, including a personalized concierge style private shopping feature that is currently in development.
Increase in overall conversion rate
Weeks into the marketing campaign, ROI was achieved
We continue to evolve the digital experience including a personalized concierge style private shopping feature currently in development
A travelling symphony of light and sound that brought people together and let them release their inner maestro at TedxToronto and Celebration Square in Mississauga.
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