Revera
More living, less conventional retirement
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Not your parents’ golden years
Our client wanted to differentiate itself from the sea of sameness that permeated the category. We focused on this chapter of life as having more time, more healthy living, more good food and more friends. These are all baked into the Revera philosophy of “More Living.” Their ability to understand what their customers wanted stood out to us as a fantastic opportunity to change the narrative of the category to help position them as a market leader.
Services
- Brand
- Needs assessment
- Creative advertising
- Digital marketing strategy
- Web design and development
Industry
Retirement
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Brand
Building a new brand that respects the joy in aging
Revera’s differentiator was to offer “More Living” to senior residents. To support this brand promise, they offer ways for their residents to live moments, as actively or not, as they choose. The theme is choice and Revera’s three pillars–culinary, recreation, and health & wellness–supported it.
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Website
Activating the brand nationally, location by location
After an extensive marketing audit and discovery engagement, we found gaps in the paid-media program and insights to drive a refreshed website. A robust website further drove lead generation totals after launch. It was geo-located with landing pages to almost 100 Revera locations across Canada.
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Marketing Campaigns
Life continued
A campaign that highlights Revera is a comfortable decision, and that Revera takes care of the little things—while you do you.
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Lifting Revera’s lead generation to near-record levels not seen since the pandemic
Campaigns helped to elevate Revera to pre-pandemic tour booking levels. Want to hear more results. Ask us.
2022 results: 18% higher than 2019 and 16% higher than 2021
2023 results: 18% ahead of 2022
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Ready for more
Aging doesn’t change who you are. Retirement living shouldn’t either. This campaign showed mirror images of people, then and now, still enjoying what they love most in life.