GraceMed
Helping patients realize their true selves
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Aligning an exceptional in-clinic experience with the onsite one
GraceMed, a network of medical aesthetics spas, wanted to completely reimagine their customer experience on a new website. They have a strong reputation at the local Ontario clinic level, but their website needed to reflect their brand-defining differences in a highly competitive market, and drive growth through lead generation and conversion.
Services
- Web design and development
- CRO and website performance
- AI integrations
- Competitor analysis
- Content marketing strategy
- AI for lead generation
Industry
Healthcare
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Visual identity
Welcoming all genders, ages and ethnicities
Many medical aesthetic sites focus on Hollywood-style beauty that is unattainable for many. GraceMed wanted to express its brand personality as realistic and inclusive, inviting all genders, ethnicities and ages to see themselves in the solutions it offers. The warm, luminous, authentic look we created in the visual identity supports this vision.
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Transformation is at the heart of a site that looks empowering, comfortable, yet very professional.
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Content Strategy and User Experience
Helping people find the right options for their concerns
In a sea of procedures now available to customers, we helped GraceMed show itself as a trustworthy source with high-value solutions pages that help people discover the right options for their needs.
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A single-site solution that increased location-based traffic and self-serve appointments by 40%.
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From the very beginning, the pitch team captivated us with their creativity and enthusiasm, and it has been incredible to see that same passion reflected in every aspect of this project.
Paul Abrams
Vice President, Revenue