Farber
Sharing the truth about debt
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A solid brand strategy in search of a high-performing, mobile-first website
Farber is a leader in debt-relief solutions in Canada. With a clear and powerful brand strategy already in place, they wanted a web site that could do it all–empathetically tell people what to expect, because debt can be overwhelming, while also improving online conversions and lowering lead acquisition costs.
Services
- Web design and development
- AI integrations
- CRO and website performance
- Competitor analysis
- Content marketing strategy
Industry
Financial Services
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Visual Identity
Empowering people to take charge of their lives
Our visual identity focused on elements that would make it more personal, empathetic and recognize that people living with debt are emotionally charged. Our imagery is the least stock-focused as possible. No fake joy, just real smiles. And it’s mindful of diversity.
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Calming the nervous system with colours that reduce stress and anxiety–and that’s fresh and modern for a millennial and younger audience. But not alienating a 45-65 year old.
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Content Strategy
Human-first content assures that Farber understands the debt stress people feel
Instead of solely a product or service focus, the content focuses on actionable advice, the right information at the right time, and pathways to solutions showing “the truth about debt.” This approach sets the Farber brand apart and helps people see a way to act and deal with immediate problems.
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User Experience
A debtor-centric site that meets people where they are
Since this was a mobile-first website, we structured the architecture to reduce cognitive overload with pathways to seeing solutions as easy to understand and achievable. All roads led to book a consultation, but the journey was the most empathetic as possible.
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I've collaborated with the A&S team on several projects, and their expertise, knowledge, and dedication continue to impress me. I highly recommend them for any organization looking for top-tier service and outstanding results.
Yannic Chen
Director of Digital Marketing & Web Channels