Our Philosophy
18 rules for what we think, how we act, and what we believe
Our rules are the shorthand of our collaborative conversations. They are our love language when we give each other accolades or understanding. But most, they are the way we steer the ship and show up for each other and our clients every day.
Read them and you’ll see how they could easily be applied to life as much as how an agency is run. That’s why we love them so, because business is important, but like Rule #18 says: “Be human.”
- Rule #01Show, don't tell
- Rule #02Embrace failure
- Rule #03Practice listening
- Rule #04Everything is a hypothesis
- Rule #05Everything changes
- Rule #07Ask stupid questions
- Rule #08Conceive, make, measure
- Rule #09Read a lot
- Rule #10Keep learning
- Rule #11Filter, focus, finish
- Rule #12Solve problems, not symptoms
- Rule #13Curiosity is a powerful motivator
- Rule #14Ideas are free, execution is key
- Rule #15There are no facts about the future
- Rule #16Ask for forgiveness, not permission
- Rule #17Never have a sixth rule
- Rule #18Be human
Why they matter to our clients
Having a philosophical shorthand puts words to things that we’ve been challenged by before. It speeds up the process for our clients and helps our teams coalesce around an approach. When we refer to rule #12, “solve problems, not symptoms,” it’s a fast track to identifying the situation your project may be facing. It then gives us a path to tackling it.
June 19, 2024 | AI Strategy
This question is being asked in every boardroom of every enterprise right now. Strategy is about uncovering previously unrecognized insights amidst a sea of qualitative experiences and quantitative data.
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