Our strategy was to treat the website as both a product and a service. The Biennial strives to make contemporary art available to everyone. From a product perspective, to echo their standard for inclusion, we designed the website to act as a digital reflection of the event, bringing the in-person experience to a remote audience. To encompass the 72 days of the Biennial, all artworks and artists are catalogued with sharp visuals alongside the rich details of their work.
Toronto Biennial of Art
The Toronto Biennial of Art is a contemporary visual arts event that showcases 72 days of exhibitions, talks and performances to inspire conversation, bring communities together and celebrate artists on a local, national and international level.
As the first event of its kind, they needed a digital experience created from scratch to represent the Biennial, galvanize the city and guide visitors through every facet of the event.
- Website drew in 77,587 visitors during the event
- 80% of visitors engaged with multiple pages
- Site load speeds reduced by 5 seconds