Using our established branding, playful artwork and colourful palette, The Sex You Want Swag Shop is a fun extension of The Sex You Want campaign.
We brought our sexy illustrations to life with custom-designed t-shirts, phone cases, drawstring backpacks and more. Branded hats and mugs round out the store’s inventory, and playful product names and descriptions complete this cheeky online shopping experience.
Since this campaign is bilingual, it was important that both English and French branded products were available for purchase.
As the Gay Men’s Sexual Health Alliance is a not-for-profit organization, all products are sold at cost.