To support this amazing campaign, we provided Starbucks with everything from branding and website development to social media management and on-site digital media.
To celebrate Canada’s 150th birthday, Starbucks Canada ran a nationwide social media campaign focussed on our country’s future.
The campaign asked the public to write their wish for Canada’s future on a Starbucks cup, snap a photo, and share it on Instagram or Twitter. Then, for every wish shared, Starbucks donated $1 to a local youth charity.
The online campaign culminated in real-world events in five major cities across Canada. At each event, a local artist collaborated with youth to create an original artwork inspired by the wishes.
- Original campaign branding
- Microsite and explainer video
- Same-day events in five cities across Canada