Starbucks #150plusWishes

To celebrate Canada’s 150^th birthday, Starbucks Canada ran a nationwide social media campaign focussed on our country’s future.

The campaign asked the public to write their wish for Canada’s future on a Starbucks cup, snap a photo, and share it on Instagram or Twitter. Then, for every wish shared, Starbucks donated $1 to a local youth charity.

The online campaign culminated in real-world events in five major cities across Canada. At each event, a local artist collaborated with youth to create an original artwork inspired by the wishes.

Project Facts

Original campaign branding
Microsite and explainer video
Same-day events in five cities across Canada

To support this amazing campaign, we provided Starbucks with everything from branding and website development to social media management and on-site digital media.

Visual Identity

Lacking any creative of its own, Starbucks asked us to develop a visual identity for the campaign from scratch. We found our inspiration in the concept of “doodles on a coffee cup”—a visual that is familiar to followers of Starbucks Canada’s Instagram feed.

Our library of hand-drawn assets combined the themes of “Canadiana” and “celebration” (including a few Starbucks baked goods, too). Hand-drawn typography rounded out our playful, doodley theme.

Starbucks Canada loved our visuals, and even explored using our artwork on official Starbucks gift cards (but the timing wouldn’t have worked out, unfortunately). We think that’s pretty high praise from one of the strongest, most recognized brands in the world.

campaign microsite

To support the campaign, we created a responsive, dual-language microsite that introduced the campaign to consumers. The site also displayed information on each artist, and provided event details for each city.

The homepage featured a dynamic, ever-changing display of the public’s “wish” images. Our own RealSocial™ software solution drove the collection, curation mechanics, and display of these images.

Event support

To encourage participation on event day, we provided each event with a 7-foot, branded video kiosk. These kiosks featured our dynamic display of social media images, and occasionally changed to show a our 90-second explainer video.

Results

The event went off in 5 cities on the same day without a hitch, as artists created their works beside our social media kiosks.

Starbucks #150plusWishes

Project Facts

Visual Identity

campaign microsite

Event support

Results

More Work

RULE NO. 1

Show, Don’t Tell

Starbucks #150plusWishes

Project Facts

Visual Identity

campaign microsite

Event support

Results

More Work

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RULE NO. 1

Show, Don’t Tell