2020 AVA Digital Marketing Award

Digital Marketing

For over 100 years, Samsonite has been a leader and innovator in creating unique solutions for the sophisticated traveller. Facing flagging online sales on their Canadian website, Samsonite approached Art & Science to help drive purchases here in the North.

Taking a big picture approach, we optimized Samsonite’s media spend across Google, Facebook and Instagram. Our efforts resulted in a 45% increase to their online revenue.


  • Generated a 45% increase in overall online revenue
  • 43% increase in transactions over the previous Black Friday/Cyber Monday weekend
  • Traffic to the website has grown by 27%