Art & Science employed a multi-channel approach to target users most likely to purchase Samsonite products. We leveraged Google search terms that we linked with a high intent to purchase, and prioritized those audiences most likely to be looking to buy new luggage.
2020 AVA Digital Marketing Award
For over 100 years, Samsonite has been a leader and innovator in creating unique solutions for the sophisticated traveller. Facing flagging online sales on their Canadian website, Samsonite approached Art & Science to help drive purchases here in the North.
Taking a big picture approach, we optimized Samsonite’s media spend across Google, Facebook and Instagram. Our efforts resulted in a 45% increase to their online revenue.
- Generated a 45% increase in overall online revenue
- 43% increase in transactions over the previous Black Friday/Cyber Monday weekend
- Traffic to the website has grown by 27%