Platinum
2020 AVA Digital Marketing Award
Digital Marketing
For over 100 years, Samsonite has been a leader and innovator in creating unique solutions for the sophisticated traveller. Facing flagging online sales on their Canadian website, Samsonite approached Art & Science to help drive purchases here in the North.
Taking a big picture approach, we optimized Samsonite’s media spend across Google, Facebook and Instagram. Our efforts resulted in a 45% increase to their online revenue.
Art & Science employed a multi-channel approach to target users most likely to purchase Samsonite products. We leveraged Google search terms that we linked with a high intent to purchase, and prioritized those audiences most likely to be looking to buy new luggage.
Using Facebook’s audience targeting capability, we used lifestyle ads to attract new customers, and displayed product-based ads to those users who determined were ready to shop.
To increase traction on Instagram story ads, and stand out among the competition, we developed a series of “stop-motion” animated ads that showcased the design of the products—from vibrant colours to travel-friendly design features.
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