We created an on-site video booth experience that asked visitors evocative and personal questions about their experience of the exhibition, with the aim of generating reflective, genuine responses. Videos were automatically posted to YouTube and Facebook for social sharing.
The exhibition “Grace Kelly: From Celebrity to Princess” at the TIFF Bell Lightbox featured clothing, accessories, home movies and other memorabilia of the famous model turned actress turned royalty.
TIFF asked us to help drive ticket sales by raising awareness of the exhibition on social media. But considering the age difference between your average Grace Kelly fan and your average social media user, we decided to come at the problem in a new way, and encourage patrons to share their experience as they exited the show.
- Over 1,000 videos recorded
- Two compilation videos produced