This report was developed by an interdisciplinary team of five foresight researchers that sought to explore the questions “How might consumer control affect advertising in the next 10 years? And what would be the near term implications of these consumer choices?”
The purpose of any foresight project is not to predict, but consider what possible futures may be in store for a specific industry vertical. In The Future of Advertising, this exploration is done through six phases of research:
Identification of driving forces
Identification of critical uncertainties
The creation of four possible futures
The proposal of innovations
We cannot possibly know what will happen, but in examining where we might go, we gain a better understanding of where we currently are. Our hope is that you, the reader, will find something of value within our research, and that it provides you an insight into the possible strategies for managing your own business, clients, and interactions with consumers.
The Future of Interpersonal Communication is a foresight research thesis written by Spencer Saunders of Art & Science and Susan Gorbet of Gorbet Design. The project looks at how we are currently using technology to connect to one another and identifies a critical aspects of scale and frequency of communication as key drivers of product usability and user-expectation. This work theorizes what behaviours may evolve from the possible futures that emerge. This work was intended to provide designers of these services with a set of tools to help evaluate what impact their decisions might have on interpersonal communication, and provides a set of design tools to aid in this evaluation.
This 128-page foresight report seeks to uncover the challenges and opportunities that retailers may face with respect to physical shopping in a digital age by the year 2020. The report is not prescriptive; it was written with the goal of fostering a strategic conversation among executives and leaders in the physical retail space, and especially those with a large physical footprint.
We offer up 20 emerging trends, detail four possible future scenarios for the North America culture and mindset, and conclude with a robust collection of strategic recommendations.
Authored by Kirk Clyne of Art & Science, with Tai Huynh, Jason Last, Jen Recknagel and George Shewchuk.
By examining the changing role of patients, new evolutions in the structure of practice, nascent technologies and changes in the healthcare system, The State of the Union: Trends and Drivers of Change in Physiotherapy in Ontario in 2014 uncovers the trends that are shaping the future of physiotherapy in Ontario.
Co-written by Janet Jones and Kathleen Norman and Spencer Saunders, with editing and additional research by Kirk Clyne. Funded by the College of Physiotherapists of Ontario with support from Queens University.