Set Viewport Reference

Desktop (1200+)

Body Opacity

0% 50% 100%


On Off

The Juice Agency

A Juicy Look

Once upon a time, Art & Science lived under another name, with a brand story inspired by natural, organic processes like evolution. Like Art & Science today, The Juice Agency offered a diverse range of creative services, and sought to embrace new technologies, so our ever-evolving core offering refused to be ailed down to a single graphic.

The dynamic logo we developed centred on a “droplet” of juice as the identity’s DNA, allowing us to evolve an endless array of graphics based on the same simple shape. From business cards and sales decks, to websites and videos, the identity could take on many forms to support various communication challenges while always remaining true to the brand.

Our business card designs, in particular, proved to be a memorable and successful ice-breaker at meetings. With six different backsides to choose from, letting people select a card often turned into a tongue-in-cheek “personality test”.

Our branding work for The Juice Agency has been featured in numerous books, including Los Logos Volume 6 (Gastalten), Dynamic Identities (BIS Publishers), Dynamic Logo (Dopress), and Creative Business Cards (Send Points). You can also find it featured online at sites like Identity Designed.











juice7 windows

Rule No. 16 Ask for forgiveness not permission

The Sex You Want
Campaign The Sex You Want
Interactive The Space We Hold
Interactive LandMarks2017
BCC Black Friday Mystery Box
Experiential BCC Mystery Box
Experiential Hermès at Work
Advertising Hermès Canada
Interactive #ShareJoy
Campaign #BeYouGirl
Interactive Official TIFF App
Interactive Revisiting Grace
Experiential Evolution Photo Booth
Startup SimpleTherapy®
Not Myself Today
Interactive Not Myself Today
Branding TIFF Nexus
Experiential Spectacular Obsessions
Branding The Juice Agency