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Disruptive Innovation

100 million Americans suffer from musculoskeletal pain, but many of them cannot afford—or don’t have time for—lengthy visits with a physiotherapist. Art & Science worked with SimpleTherapy to provide an easy, at-home physiotherapy experience; one that adjusts to the consumer’s own difficulty level as they progress, and encourages them to stick with the program through automated reminders and collectable achievements.

After a 9-month clinical trial focussed on knee pain, SimpleTherapy opened to the public and the response has been overwhelmingly positive. We regularly receive emotional emails from customers who say the product has literally changed their life.

In 2013, we added  300 new exercise videos to the site to treat another 150 conditions across five major joint areas.

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Rule No. 3 Practice Listening

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