Precision Nutrition

One of the Finalists

Google's Premier Partner

For Display Advertising

Precision Nutrition (PN) offers nutrition certification, coaching, and professional software to help fitness professionals transform their businesses and their clients’ lives.

They asked A&S in 2018 to help them explore new target audiences beyond their core of personal trainers. Since then, our engagement grew to focus on improving sales leads, growing the brand internationally and establishing PN as the gold standard in nutrition coaching.

Results

Generated over 228,000 new leads and 64,354 new students
2.2x operating profit return on ad spend.
$2.07 per lead under target.

With a 15-year legacy in the fitness industry, PN is a well-established brand amongst personal trainers. The company was looking for our help to expand their reach to new audiences in the fitness industry and develop new ways to target their prospecting customers.

We created and leveraged a vast collection of highly targeted creative ads – experimenting with paid search, paid social, programmatic, display ads, YouTube advertising and remarketing – to generate leads from content-rich free courses on the most salient topics in nutrition.

In six months, we created a multi-channel campaign with full-attribution tracking for completed sales. The campaign leveraged PN’s in-house marketing team, splitting the targeted audiences between the teams to cover the most ground.

To extend the presence of their brand, we also designed an interactive trade show booth for them to be represented at the industry’s biggest events. Our booth let visitors put their nutrition knowledge to the test through an interactive digital trivia game, which built a digital association with PN and successfully started countless conversations.

In 2019 our program intensified in strategy, complexity, budget and expectations. We dived deep into the data and allocated spending in accordance with the most impactful segmentations and avenues then streamlined account structure to allow smart bidding to learn and optimize.

“They generated tens of thousands of new leads and expanded the customer base. They perform better than any other agency I’ve worked with, marketing or otherwise, and we expect results to continue to grow substantially going forward.”

– Client review on clutch.co

Results

One of the Finalists

Google's Premier Partner

For Display Advertising

In 2018, we generated 228,000 new leads and 16,910 new students – 148% and 41% increases respectively from the year prior, making for a 2.2x operating profit return on ad spend all while staying $2.07 per lead under target. We continued our trend in 2019, but brought in even more new students – 47,444, to be exact.

Art & Science was nominated for a prestigious Google Premier Partner award for Display Advertising. We were selected as a finalist (1 of 5) from across The Americas.

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Precision Nutrition

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Precision Nutrition

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