With a 15-year legacy in the fitness industry, PN is a well-established brand amongst personal trainers. The company was looking for our help to expand their reach to new audiences in the fitness industry and develop new ways to target their prospecting customers.
We created and leveraged a vast collection of highly targeted creative ads – experimenting with paid search, paid social, programmatic, display ads, YouTube advertising and remarketing – to generate leads from content-rich free courses on the most salient topics in nutrition.