A core strength of McCarthy’s is their authenticity: they’re a family-run business that truly believes in the power of uniforms to enable a sense of community.
Our photography guidelines tapped in to this authenticity, strictly discouraging the use of professional models. No teens pouting into a studio camera here. Instead, we photographed the children of McCarthy staff, evoking candid emotions from real kids.
Our product photography aimed for clarity and simplicity above all else.