The dynamic logo we developed centred on a “droplet” of juice as the identity’s DNA, allowing us to evolve an endless array of graphics based on the same simple shape. From business cards and sales decks, to websites and videos, the identity could take on many forms to support various communication challenges while always remaining true to the brand.
Once upon a time, Art & Science lived under another name, with a brand story inspired by natural, organic processes like evolution.
Like Art & Science today, The Juice Agency offered a diverse range of creative services, and sought to embrace new technologies, so our ever-evolving core offering refused to be ailed down to a single graphic.
- Featured in many design publications and books, including:
• Los Logos Volume 6
• Identity Designed
• Dynamic Identities
• Dynamic Logo
• Creative Business Cards