When Hermès Canada approached Art & Science to update and modernize their online advertising strategy, we performed a complete audit and overhaul resulting in remarkable improvements in their return on investment.
In the process, we revealed multiple missed opportunities and under-leveraged traffic sources. For example, we noticed a significant number of non-English speaking shoppers visiting the site, so we translated our ads to better serve these growing markets. We also layered in a remarketing campaign to drive qualified shoppers back to the site to finish their transaction process.
- Complete audit and overhaul of online ad spending
- 67% increase in online revenue