By tagging their Instagram photos or tweets with #HermesArtisan, visitors had the opportunity to see their own mementos appear on the big screen, giving them a deeper sense of participation in the event and engagement with the brand. Every few minutes, the display changed to feature a short graphical video promoting the event before toggling back to the “social media wall”.
Hermès at Work
When famous luxury fashion retailer Hermès decided to take their traveling show “Hermès at Work” to Vancouver, Canada, they reached out to Art & Science to add a digital-experiential component to their activation.
Installed behind the registration desk, our ever-changing presentation was designed both to catch the attention of passersby and to give attendees a chance to contribute to festive vibe of the event.
Results
- Over 300 images and tweets displayed over the 4 day event
- 333 tweets tagged #hermesartisan
- Over 1,200 Instagram images tagged #hermesartisan or #hermesatwork
