As Emmy-winning studio Sinking Ship Entertainment prepared for the premiere of their new television series “Endlings” on Hulu and CBC, they reached out to Art & Science to raise awareness and draw in viewership.
Set 20 years in the future, Endlings is the empowering story of four teenagers in foster care that cross paths with a mysterious alien on an intergalactic quest to save the last member of every near-extinct species.
Our digital campaign for the series played out across social media as Stories on Instagram and Facebook, along with multiple trailers on YouTube.
Unlikely Heroes
As foster kids who’ve been neglected, abandoned and otherwise shunned by society, the cast of characters at the heart of the show find themselves stepping up to save the day when the adults won’t.
We crafted a series of Stories centred around this concept of “unlikely heroes”, each video focusing on a single character, and combining sci-fi and action footage with intimate, emotional portraits.
YouTube Trailers
To build anticipation for the premiere day on CBC and Hulu, we ran Skippable Instream video ads on YouTube targeting parents of young adults with the Hulu app installed. Users who engaged with the trailers were given the opportunity to view the full trailer as suggested videos in the YouTube search results.
After the debut on Hulu, users who engaged with the trailers were drip-fed character-focused bumper ads in sequence, with the reminder that all episodes are available for streaming.
While CBC numbers are pending, in the US, Hulu saw an exceptional number of subscribers engaging with the series, with an incredibly strong view-through of the entire series for a family-focused show.
Our contact at Sinking Ship Entertainment let us know that “without a doubt your contribution was a big part of this success … You’re an amazing team doing wonderful work …You’re truly rock stars in my books.”
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