ecobee: So Smart

Platinum

2019 AVA Digital Awards

Digital Marketing

ecobee, the inventors of the smart thermostat, were looking for a way to stand out in the very homogenized category of lifestyle technologies during the busy Black Friday season.

Art & Science conceived a series of playful, eye-catching and creative ways to evoke ideas of connectivity, making the invisible visible and—ultimately—saving money. Our client fell in love with our animated banner concepts based on the inventions of cartoonist Rube Goldberg.

Results

  • 40% sales boost over previous campaigns
  • Best Black Friday ever “by far”
  • Over 400 ad units produced in just under five weeks