Cronenberg Photo Booth

When TIFF created its first original exhibition, David Cronenberg: Evolution, they asked us to promote it with an on-site experience at the TIFF Bell Lightbox.

Our touchscreen kiosk offered “Free DNA Analysis”, but a theatrical “glitch in the system” appeared to merge your DNA data with David Cronenberg’s. Thanks to a live camera and facial recognition software, we were able to map David Cronenberg’s face onto yours in real-time. Not weird at all.

Project Facts

  • 7,000 on-site impressions
  • Over 100 mashups made every day