The kiosk printed a 4"x6" keepsake of each visitor's “mashup” before adding it to a gallery on TIFF’s Facebook page. A unique four-letter code on each print let consumers locate their mashup in the Facebook gallery where they could share their twisted selfie for discounts on admission.
Cronenberg Photo Booth
When TIFF created its first original exhibition, David Cronenberg: Evolution, they asked us to promote it with an on-site experience at the TIFF Bell Lightbox.
Our touchscreen kiosk offered “Free DNA Analysis”, but a theatrical “glitch in the system” appeared to merge your DNA data with David Cronenberg’s. Thanks to a live camera and facial recognition software, we were able to map David Cronenberg’s face onto yours in real-time. Not weird at all.
- 7,000 on-site impressions
- Over 100 mashups made every day