With promotions and featured products changing by the season, we pinpointed flexibility as a critical component of the redesign. With that in mind – we built a bespoke uploading system into the redesign, allowing the client to create promotional landing pages, dynamic product categories and automated updates to the product line, all without our intervention. We also integrated MailChimp to synchronize the new website with their existing email marketing initiatives.
Chapman’s Ice Cream has been a quintessential Canadian source for frozen treats since 1973. Now, as the largest ice cream manufacturer in Canada, they came to us to create a web experience to match.
Originally looking to improve the accuracy of their store locator, the project evolved into a complete mobile-first redesign of their website with a fresh aesthetic, self-sustaining content strategy and improved SEO.
- Traffic to the website increased by 25%
- Responsive design increased mobile traffic by 42%
- Average time spent on the site increased by 23%