Art & Science Logo
  • Work
  • Who We Are
  • Services
Art & Science Logo
  • Philosophy
  • Blog
  • Contact

Branding

Bringing Brands to Life

From marketing campaigns that require key visuals, to new companies that need everything from a market position and brand story, to voice and visuals. we have a long history of developing brands from scratch.

Here’s a small sampling of our work.

Juice Agency logo

The Juice Agency

With a brand story inspired by natural, organic processes, our dynamic identity for The Juice Agency hinges on a single droplet of juice that gives rise to an infinite number of visuals.

Learn more about this unique brand that’s been featured in several design websites and books, including “Los Logos Volume 6” and “Dynamic Identities”.

Services: Visual Identity, Website Design, Explainer Video, Business Cards, Sales Deck

Juice Agency website on a computer screen
various icons for Juice Agency
two rows of grey dots
Starbucks 150 Plus Wishes logo

Starbucks Canada

When Starbucks engaged us to help develop their Canada 150 campaign, our first task was developing a visual identity. Inspired by the doodles that consumers often make on coffee cups (and share on Instagram), we developed a playful motif that combined Canadiana with elements of celebration.

Learn more about this feel-good campaign.

Services: Visual Identity, “Explainer” Video, Website, On-Site Digital Activation, Social Media Management

various doodles for Starbucks 150 Plus Wishes campaign
two rows of grey dots
The Sex You Want logo

Gay Men’s Sexual Health Alliance

For men who have sex with men, The Sex You Want provides up to date sexual health information in a fun, visually-rich campaign inspired by graphic novels. The logo clearly references comic books, but our campaign’s diverse set of characters are the real superheroes.

Learn more about this award-winning campaign.

Services: Visual identity, Website, Explainer Videos, Posters, Postcards, Business Cards, Online Advertising, Clothing, Towels, Caps, and more

two condoms in blue and pink packaging
illustration of two men holding condom wrappers
illustration of two men touching foreheads
illustration of three men sitting down
two rows of grey dots
Zendo Direct logo

Zendo Direct

The Zendo Direct brand focuses on ease of use, while its bold colour palette sets it clearly apart from the everyday blues and greens of the dental industry, 

Services: Visual Identity, E-Commerce Website, “Explainer” Video, Business Cards, Copywriting, Business Model Consultation

illustration of a meditating dentist sitting cross-legged
illustration of a woman looking at a computer
illustration of a hand throwing a Zendo package
illustration of a dental office storefront
two rows of grey dots
WayPay logo

WayPay

Starting from an existing logo and little else, we developed a brand voice, robust visual identity and short explainer video for this financial services product. 

Its “line and node” motif is inspired by the many ways you can use their system to send and receive funds across accounts.

Services: Brand Voice, Visual Language, Website & Product Design, “Explainer” Video

icons of a calendar, bill papers, credit card and world currencies
two rows of grey dots
TIFF Nexus logo

Tiff Nexus

The TIFF NEXUS festival lived at the intersection of technology, games and film. We were asked to consult and collaborate on the development of the logo, and then bring the brand to life through a dedicated website. 

Our design brought the TIFF Nexus logo to life in a series of dynamic, programmatic animations that were driven by code and never the same twice. Playing heavily off of the logo’s diagonal nature, our website design signalled that this was no ordinary festival.

Services: Visual Identity Consultation, Website Design, Generative Art

various TIFF Nexus logos
two rows of grey dots
Ideator logo

Ideator

When we developed The Ideator, a virtual machine that provides “innovative thinking at the press of a button”, we took our cues from “retro” product design. 

The logo’s chrome-like lettering harkens back to the futuristic logos that adorned the cars and refrigerators of yesteryear, while the lightning bolt references the “flash of inspiration” it’s always ready to deliver.

Services: Visual Identity, Website Design, Generative Art

two rows of grey dots
What The Fest logo

Social Media Week

When Social Media Week asked us to host their opening night party, we went full retro and hosted an “offline” internet film festival at the Gladstone Hotel. 

The “What the Fest” website let anyone suggest a YouTube video, and from the suggestions, we edited together an hour-long presentation of the weirdest and wackiest videos. 

The logo combines a film camera with a cat (because cats rule the Internet).

Services: Visual Identity, Microsite, Event Hosting, Video Editing

two rows of grey dots
Go Fish Yourself logo

Go Fish Yourself

A product of our first-ever “Hackathon”, Go Fish Yourself was a Twitter-enabled talking fish that lived in our studio.

Anyone could tweet at the fish’s account, causing it to spring to life and speak their tweet out loud. You could even watch the results live, on two different webcams. Learn more about this wacky project .

Services: Microsite, Robotics, Speech Synthesis, Twitter API Integration, Streaming Video, Silliness

Go Fish Yourself fish logo
two rows of grey dots
Design In Three Dimensions logo

Design in three dimensions

In the conservative, often stodgy industry of museum exhibit design, the Design in Three Dimensions identity demonstrates the firm’s reputation for innovative thinking.

Services: Brand Development, Visual Identity, Website Design, Business Cards, Sales Deck

two rows of grey dots
RDoing logo

RDoing

The visual identity for this event coordination platform emphasizes the action-oriented “DO”, with intertwined letters that speak to the social connections at the heart of every RDoing event.

Services: Brand Development, Visual Identity, Website Design, Business Cards, Sales Deck

two rows of grey dots
Total ECP logo

Total Eye Care Partners

Total Eye Care Partners partners with optometrists and ophthalmologists to help operationalize their business.

The logo speaks to the holistic, or “all-encompassing” viewpoint the firm takes. Its eye-catching colours and bold design really stands out in a field that can be a little old-fashioned.

Services:
Visual Identity, Business Cards, Website Design

two rows of grey dots

Have a project you'd like to discuss?

Get in touch

More Work

Award Winner

Landmarks 2017

Starbucks #150plusWishes

Award Winner

The Sex You Want

Award Winner

BCC Mystery Box

Nifty Fish

Subatomic Smash

Have a project in mind?

Let's Chat!
Subscribe to receive the Art & Science Monthly

Art & Science

119 Spadina Ave, Suite 800
Toronto, ON M5V 2L1
info@artscience.ca  |  416.366.2266 ext 221

  • Art & Science Digital Experience Design Facebook Page
  • Art & Science Digital Experience Design Twitter Page
  • Art & Science Digital Experience Design Instagram Page
  • Art & Science Digital Experience Design LinkedIn Page
  • Art & Science Digital Experience Design Tumblr Page
  • Art & Science Digital Experience Design Vimeo Page
Careers  |  Privacy Policy

Copyright © Art & Science. All rights reserved.

Cookies & Cookie Consent

We use “cookies” on this site. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors to our site. Cookies enable us to track and target the interests of our users to enhance their experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site. If you wish not to have any information tracked, you may disable cookies using your browser’s Settings menu.