Branding
Bringing Brands to Life
From marketing campaigns that require key visuals, to new companies that need everything from a market position and brand story, to voice and visuals. we have a long history of developing brands from scratch.
Here’s a small sampling of our work.
The Juice Agency
With a brand story inspired by natural, organic processes, our dynamic identity for The Juice Agency hinges on a single droplet of juice that gives rise to an infinite number of visuals.
Learn more about this unique brand that’s been featured in several design websites and books, including “Los Logos Volume 6” and “Dynamic Identities”.
Services: Visual Identity, Website Design, Explainer Video, Business Cards, Sales Deck
Starbucks Canada
When Starbucks engaged us to help develop their Canada 150 campaign, our first task was developing a visual identity. Inspired by the doodles that consumers often make on coffee cups (and share on Instagram), we developed a playful motif that combined Canadiana with elements of celebration.
Learn more about this feel-good campaign.
Services: Visual Identity, “Explainer” Video, Website, On-Site Digital Activation, Social Media Management
Gay Men’s Sexual Health Alliance
For men who have sex with men, The Sex You Want provides up to date sexual health information in a fun, visually-rich campaign inspired by graphic novels. The logo clearly references comic books, but our campaign’s diverse set of characters are the real superheroes.
Learn more about this award-winning campaign.
Services: Visual identity, Website, Explainer Videos, Posters, Postcards, Business Cards, Online Advertising, Clothing, Towels, Caps, and more
Zendo Direct
The Zendo Direct brand focuses on ease of use, while its bold colour palette sets it clearly apart from the everyday blues and greens of the dental industry,
Services: Visual Identity, E-Commerce Website, “Explainer” Video, Business Cards, Copywriting, Business Model Consultation
WayPay
Starting from an existing logo and little else, we developed a brand voice, robust visual identity and short explainer video for this financial services product.
Its “line and node” motif is inspired by the many ways you can use their system to send and receive funds across accounts.
Services: Brand Voice, Visual Language, Website & Product Design, “Explainer” Video
Tiff Nexus
The TIFF NEXUS festival lived at the intersection of technology, games and film. We were asked to consult and collaborate on the development of the logo, and then bring the brand to life through a dedicated website.
Our design brought the TIFF Nexus logo to life in a series of dynamic, programmatic animations that were driven by code and never the same twice. Playing heavily off of the logo’s diagonal nature, our website design signalled that this was no ordinary festival.
Services: Visual Identity Consultation, Website Design, Generative Art
Ideator
When we developed The Ideator, a virtual machine that provides “innovative thinking at the press of a button”, we took our cues from “retro” product design.
The logo’s chrome-like lettering harkens back to the futuristic logos that adorned the cars and refrigerators of yesteryear, while the lightning bolt references the “flash of inspiration” it’s always ready to deliver.
Services: Visual Identity, Website Design, Generative Art
Social Media Week
When Social Media Week asked us to host their opening night party, we went full retro and hosted an “offline” internet film festival at the Gladstone Hotel.
The “What the Fest” website let anyone suggest a YouTube video, and from the suggestions, we edited together an hour-long presentation of the weirdest and wackiest videos.
The logo combines a film camera with a cat (because cats rule the Internet).
Services: Visual Identity, Microsite, Event Hosting, Video Editing
Go Fish Yourself
A product of our first-ever “Hackathon”, Go Fish Yourself was a Twitter-enabled talking fish that lived in our studio.
Anyone could tweet at the fish’s account, causing it to spring to life and speak their tweet out loud. You could even watch the results live, on two different webcams. Learn more about this wacky project .
Services: Microsite, Robotics, Speech Synthesis, Twitter API Integration, Streaming Video, Silliness
Design in three dimensions
In the conservative, often stodgy industry of museum exhibit design, the Design in Three Dimensions identity demonstrates the firm’s reputation for innovative thinking.
Services: Brand Development, Visual Identity, Website Design, Business Cards, Sales Deck
RDoing
The visual identity for this event coordination platform emphasizes the action-oriented “DO”, with intertwined letters that speak to the social connections at the heart of every RDoing event.
Services: Brand Development, Visual Identity, Website Design, Business Cards, Sales Deck
Total Eye Care Partners
Total Eye Care Partners partners with optometrists and ophthalmologists to help operationalize their business.
The logo speaks to the holistic, or “all-encompassing” viewpoint the firm takes. Its eye-catching colours and bold design really stands out in a field that can be a little old-fashioned.
Services:
Visual Identity, Business Cards, Website Design
