Blakes Holiday


2019 Dot Comm Award



2019 AVA Digital Award

Web-Based Production, Interactive Communication

Every year, Canada’s oldest and largest law firm sends a holiday greeting to their clients and partner firms, usually in the form of a simple video. But for the 2018 holiday season, Blakes wanted to send something more innovative and forward-thinking, so they reached out to Art & Science.

After a productive kick-off meeting, our team set to work developing a few possible concepts. But one theme united all of our ideas: Kind words are fine, but in this increasingly uncertain and stressful world, could we give people a real opportunity to slow down, relax, and reflect—if only for a minute?


  • 30% increase in traffic over the previous year’s campaign
  • Nearly matched the total viewership of last year’s message on day one alone
  • Viewed in 5 continents and 43 countries