#BEYOUGIRL

Girls’ self-esteem peaks at age nine. But imagine a society where girls grow up with endless self-confidence, self-esteem and pride in their diversity. Art & Science are very proud to have contributed to this worthwhile effort by retail property owner Morguard.

The nationwide BeYou campaign was brought to life in 20 shopping centres across Canada. We developed the campaign website, giving each shopping centre access to their own event calendar. And we developed some unique, in-mall experiences designed to increase the self-esteem and self-expression of young females.

Project Facts

  • Participation of 20 Morguard shopping centres across Canada
  • 1,586 "jump" photos taken
  • 412 promises made
  • 2 industry awards