WINNER
2018 DotComm Awards
Gold: Content Marketing - Game
WINNER
2018 MarCom Award
Gold: VR Experience
Virtual reality lets you go anywhere—so why not go to Candyland?
When Bramalea City Centre asked us to captivate kids and their families by bringing a high-tech experience to neighbourhood Summer festivals, we developed an original VR game called “Lollipop Lane”.
All you’ve got to do is get the jawbreaker from one end of the maze to the other by tilting the island. So what’s the catch? You control the island by tilting your head!
Our goal was to make VR accessible to everyone, and that included providing art direction on the booth design. From the grass mat, cheerful chair, and giant candies, to our “a-maze-ing” artwork that graced the back of the tent, we created a bright, colourful, and welcoming space for players.
And we streamed every player’s point-of-view to a nearby television, so family and friends could cheer each other on. This sneak peek also gave people a sense of what to expect before they played.
Stuffed with tasty artwork, delectable sound effects, and a sugary soundtrack, our VR game attracted an endless line-up from opening to closing.
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