We’ve had a jam-packed year at Art & Science. Between delivering on projects that span strategy, branding, communication, digital marketing and experiential marketing, we also sponsored experiential installations in our community (like bringing the Orpheum to TEDxToronto), grew our team by 16 members and added 28 new clients to our roster. We covered a lot of […]
One of the most effective ways to grow your business is by driving quality traffic towards your website. Digital marketing aims to do just this by getting more eyes (and potential customers) in front of your products and services online. However, Google receives about 63,000 search queries per second, which amounts to 5.5 billion searches […]
TEDxToronto, Canada’s largest TEDx event, held its 11th annual conference on October 26th 2019. The venue, Evergreen Brick Works, was transformed by installations and activities to bring the 2019 theme, Rise, beyond the stage and into every facet of the TEDxToronto experience. As a part of this transformation, Art & Science exhibited The Orpheum – […]
Just as building a house requires equipment, building a customer base also takes the right tools and approaches. Instead of a hammer and nails, the tool of choice for converting site visitors into customers is the call-to-action (CTA). You likely know that it’s essential to weave these critical one-liners into landing pages, blogs, email newsletters […]
The lack of representation of visible minority groups — women, LGBTQ+ individuals, and people of colour — in the field of design and technology cannot be understated. A study by McKinsey & Company in 2017 revealed that only one in five C-suite leaders is a woman. That number is closer to one in thirty for […]
Since we’ve started labelling the different generations, researchers of all disciplines have sought to clearly define them and the individuals within them. There is a need to categorize them based on who they are, what they do and how they behave, almost as though people are different simply based on their year of birth. We […]
At Art & Science, we partner with clients to deliver products and services are in line with users’ expectations. In order to accomplish this, there are many methods, tools and activities user experience designers can leverage to understand the overall context that businesses and their customers operate within. A “journey map” is one such common […]
User experience or UX for short, is the overall experience a person has when they interact with a product or a service. It encompasses everything they hear, see and feel. At Art & Science, UX is an integral part of the work we do. We work on projects that range from digital to physical and […]
We use “cookies” on this site. A cookie is a piece of data stored on a site visitor’s hard drive to help us improve your access to our site and identify repeat visitors to our site. Cookies enable us to track and target the interests of our users to enhance their experience on our site. Usage of a cookie is in no way linked to any personally identifiable information on our site. If you wish not to have any information tracked, you may disable cookies using your browser’s Settings menu.