User experience or UX for short, is the overall experience a person has when they interact with a product or a service. It encompasses everything they hear, see and feel. At Art & Science, UX is an integral part of the work we do. We work on projects that range from digital to physical and […]
It’s not breaking news that rapid advancements in technology have changed the way that businesses operate – and perhaps the industry that’s been impacted the most is retail. The migration towards online eCommerce platforms and the emphasis on the integration of digital technologies have shifted the industry away from the traditional ways of doing business. […]
Choosing an agency to work with can seem like a very daunting task. There are lots of aspects to consider: how big is the agency? What do they specialize in? Have they worked with brands like ours before? Below, Art & Science outlined the key guidelines to follow when choosing an external agency to partner […]
Take a moment to think about a website you frequently visit – or really any website you’ve visited in the past week. Did you pay any attention to the end of the web address? Was the website a .com or .ca? Most importantly, does it even matter? The short answer to that question is yes. […]
Last week in Toronto, the Art & Science team attended Shopify’s annual partner conference Shopify Unite. It’s been a pretty epic year for Shopify – an enviable TSX valuation, its new ranking as the 5th largest global retailer (behind Alibaba, Amazon, JD.com & eBay, and dominate market share growth. Needless to say, as long-time partners, […]
With businesses in every industry placing an increasing importance on digital strategy, you’ve probably heard the term ‘’Search Engine Optimization’’ thrown around. At Art & Science, it’s no secret that we love all things digital, and we’re lucky to have SEO specialists who support our clients in creating and executing strategy every day. I sat […]
For two weeks every May, hundreds of actors, directors, models, and industry professionals descend upon the city of Cannes, France for the 12-day Cannes International Film Festival. Like every year, there were moments that garnered attention, like a historic Palme D’Or victory and the world’s most awkward press conference moment (courtesy of Quentin Tarantino) but […]
Talent and innovation are brewing in the True North. Collision, considered to be one of the biggest tech conferences in North America and most notably recognized as the sister conference to Web Summit, has recently pronounced Toronto, Canada as its new home for the next three years. This year, Collision Conference attracted more than 25,000 […]
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