Across disciplines and countries, in government, politics, academics and organizations of all kinds, women have demonstrated time and time again the power and possibilities that female leadership brings to the table. Female leadership boosts capacity for innovation, augments the quality of decision-making and translates directly into business success (the magnitude of which is not small: […]
Let’s keep it real for a minute: If you’ve taken a look at the website you’re on, you’ll know we are a digital marketing agency, which you would assume makes us biased. A marketing agency is obviously going to tell you that using a marketing agency is better, right? Well, this case, it’s a bit […]
At Art & Science, we’re immersed in the realm of digital marketing day in and day out. We’ve watched an exciting evolution in the kinds of digital problems our clients ask us to tackle, and in the ways we go about solving them. We thought it was only fitting to wrap up 2019 by reflecting […]
We’ve had a jam-packed year at Art & Science. Between delivering on projects that span strategy, branding, communication, digital marketing and experiential marketing, we also sponsored experiential installations in our community (like bringing the Orpheum to TEDxToronto), grew our team by 16 members and added 28 new clients to our roster. We covered a lot of […]
One of the most effective ways to grow your business is by driving quality traffic towards your website. Digital marketing aims to do just this by getting more eyes (and potential customers) in front of your products and services online. However, Google receives about 63,000 search queries per second, which amounts to 5.5 billion searches […]
TEDxToronto, Canada’s largest TEDx event, held its 11th annual conference on October 26th 2019. The venue, Evergreen Brick Works, was transformed by installations and activities to bring the 2019 theme, Rise, beyond the stage and into every facet of the TEDxToronto experience. As a part of this transformation, Art & Science exhibited The Orpheum – […]
Just as building a house requires equipment, building a customer base also takes the right tools and approaches. Instead of a hammer and nails, the tool of choice for converting site visitors into customers is the call-to-action (CTA). You likely know that it’s essential to weave these critical one-liners into landing pages, blogs, email newsletters […]
The lack of representation of visible minority groups — women, LGBTQ+ individuals, and people of colour — in the field of design and technology cannot be understated. A study by McKinsey & Company in 2017 revealed that only one in five C-suite leaders is a woman. That number is closer to one in thirty for […]
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