Take a moment to think about a website you frequently visit – or really any website you’ve visited in the past week. Did you pay any attention to the end of the web address? Was the website a .com or .ca? Most importantly, does it even matter?
The short answer to that question is yes. Choosing your website domain can have large scale effects on your SEO, and impact the consumers that choose to visit your site. Art & Science is here to break down the main differences between the two, and try to help you understand which one would be the best choice for your business.
What do they mean?
Both .com and .ca are TLDs, which stands for Top Level Domains. A top level domain is what comes after the period at the end of a website URL, and it’s used to further classify the website. It can narrow down the purpose of the website or the geographic area that the website originated from.
So what’s the difference between the two?
There is one notable difference between the .com and .ca. .Com is the world’s most common top level domain, and is considered to be a generic top level domain. This means that there is no specific geographic location attached to the site.
.Ca is a country specific domain, meaning the website is tailored for customers from a specific region or country. Having a country specific domain can increase trust in customers from that region, as they are likely to positively identify with a website that has domestic ties.
What does that mean for search engine optimization?
The top level domain you choose for you business’ website can have numerous effects on the success of your search engine optimization.
A country specific domain will give you a boost in local results when compared to a generic one. For example, choosing .ca for your website will cause it to perform positively in Canada, as both Google and consumers prefer local search results. On the other hand, .com’s strength in being a common top level domain is it performs better internationally as it’s not associated with any specific markets or countries.
Which one is best for your business?
There are a number of things that need to be considered when choosing the TLD that’s best for your business. The first is your customer – are you targeting consumers from all over the world, or is your product something that is specific to one region, and therefore can benefit from a country specific domain?
Secondly, you must consider the growth trajectory of your business. If there are plans for international expansion in the future, then a general and internationally recognized TLD like .com could be extremely beneficial.
To find out how Art & Science can help you navigate all things SEO, get in touch.