Journal
Thoughts, inspirations, and things that make us go ‘Hmmm.’ Peruse it all here.
April 3, 2024
Crafting Content: The Human Touch or AI Efficiency?
The surge in AI-written content is hard to ignore, but human expression is enduring, endearing, ineffable. Can the two harmoniously coexist in a marketing strategy? And if so, how? We can celebrate (or blame) Benjamin Franklin for content marketing when he published an almanac to market his printing business and kicked off the whole thing. […]
Read MoreMarch 13, 2024
Will Google SGE Kill Organic Traffic or Transform It?
Have you heard? The Google search landscape is shifting yet again. Google’s AI-powered Search Generative Experience (SGE) is coming to Canada, following rollouts in Europe and the US. It’s going to revolutionize the way people explore the Internet by emphasizing a user-centric approach. SGE fosters seamless online explorations, creating an environment where there are less […]
Read MoreFebruary 27, 2024
Cmd⚡Ctrl: My Prototype of a Universal Prototyping Tool
This is another example of our free-range, radical thinking and unbound experimentation from our development team. Here, Art & Science creative alchemists showcase how they’ve delved into art, science and the edgy application of inspired ideas that may one day change the world. As developers and creatives, we build a variety of projects that go […]
Read MoreJanuary 31, 2024
Photosynesthesia: How I Collaborated on Art with a Potted Plant
Introducing the home of our free-range, radical thinking and unbound experimentation from our development team. This is the first of several articles where our Art & Science creative alchemists showcase how they’ve delved into art, science and the edgy application of inspired ideas that may one day change the world. A favourite part of my […]
Read MoreSeptember 26, 2023
Brands for Humans:
A Holistic Approach to Design & Advertising
We’ve all heard of 360 campaigns, a magical sounding number that makes it seem like these campaigns are all encompassing. They obviously include media assets that can reach a full spectrum of consumers, wherever they are. But are they holistic? In other words, do they actually reach and understand the whole person beyond the mind? […]
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