For decades, gay men in Ontario have been subjected to a barrage of public health messages — and that has led a lot of guys to just tune out. On top of that, the messages are often presented the same stereo-typical way: photography of shirtless, beefy, cis-gendered guys.
So how do you create a gay men’s health campaign that will get noticed, challenge complacency, make sex ed fun, and allow for a truly diverse set of guys? We drew it!