When Hermès Canada approached Art & Science to update and modernize their online advertising strategy, we performed a complete audit and overhaul resulting in remarkable improvements in their return on investment.
In the process, we revealed multiple missed opportunities and under-leveraged traffic sources. For example, we noticed a significant number of non-English speaking shoppers visiting the site, so we translated our ads to better serve these growing markets. We also layered in a remarketing campaign to drive qualified shoppers back to the site to finish their transaction process.
In the first two months of our relationship with Hermès, we boosted their return on investment for pay-per-click ads by a whopping 884% in the first month, and 1,389% the next. This translated to a 67% increase in online revenues.
“We switched agencies and began using Art & Science in September 2016. In two short months they’ve transformed the performance of our account to deliver incredible results. Paid traffic is now our top performing traffic channel and is driving new client growth and an incredibly high return on investment.”
— Rob Aoki, Director of Digital Marketing, Hermès Canada