Set Viewport Reference

Desktop (1200+)

Body Opacity

0% 50% 100%

Toggle

On Off

Hermès at Work

hermes_clarapmesquita

When famous luxury fashion retailer Hermès decided to take their traveling show “Hermès at Work” to Vancouver, Canada, they reached out to Art & Science to add a digital-experiential component to their activation.

Installed behind the registration desk, our ever-changing presentation was designed both to catch the attention of passersby and to give attendees a chance to contribute to festive vibe of the event. By tagging their Instagram photos or tweets with #HermesArtisan, visitors had the opportunity to see their own mementos appear on the big screen, giving them a deeper sense of participation in the event and engagement with the brand. Every few minutes, the display changed to feature a short graphical video promoting the event before toggling back to the “social media wall”.

Behind the scenes, our custom software automatically “listened” to Twitter and Instagram, and aggregated social content for a human moderator. This Hermès representative was able to select images and tweets to share with the public. By allowing our client to curate the flow of media, we were able to ensure that only appropriate content would be featured on the wall. Art & Science flew to Vancouver to oversee the installation personally (and had a good time hobnobbing with a some celebrity guests!).

hermes_tent_03 hermes_tent_02 hermes_tent

Rule No. 8 Conceive. Make. Measure.

beyou_thumb
Campaign #BeYouGirl
BCC Mystery Box
Interactive BCC Mystery Box
hermes_feat
Interactive Hermès at Work
hermes_featured
Advertising Hermès Canada
The Sex You Want
Campaign The Sex You Want
SBfi
Interactive #ShareJoy
tiff-app-thumb
Interactive Official TIFF App
stherapy-thumb
Startup SimpleTherapy®
juice-thumb
Branding The Juice Agency
Not Myself Today
Interactive Not Myself Today
septembering-thumb
Interactive Septembering
grace-thumb
Interactive Revisiting Grace
cberg_thumb
Interactive Evolution Photo Booth
spectacular-thumb
Interactive Spectacular Obsessions
nexus-thumb
Branding TIFF Nexus
d3d-thumb
Branding Design In Three Dimensions
DA FISH DA JAW